NRR vs GRR: SaaS Retention Metrics Explained
GRR measures retained revenue before expansion. NRR includes expansion, contraction, and churn.
Topic Hub
This page belongs to the SaaS Retention Calculators cluster. Use the hub to move between calculators, examples, and related comparisons.
Back to HubQuick Answer
Use GRR to evaluate defensive retention. Use NRR to evaluate whether expansion offsets losses.
GRR is best for product stickiness and churn quality.
NRR is best for growth within existing accounts.
Strong NRR can hide weak GRR if expansion from a subset offsets churn elsewhere.
Expansion masks churn
A company can report 115% NRR while GRR is 82%, meaning expansion is strong but base churn still requires attention.
Key Metrics
Common Mistakes
Frequently Asked Questions
When should I use NRR vs GRR?
Use GRR to evaluate defensive retention. Use NRR to evaluate whether expansion offsets losses.
Which calculator should I open next?
Start with NRR Calculator, then use the related calculator workflow to validate the result from another angle.
Use this guide with the full SaaS Retention Calculators
Return to the hub to compare related calculators, export report workflows, and move into adjacent guide pages.